November 11, 2020

Entering The Tradeshow “Bubble” – Part Two

Because tradeshows are so effective and efficient in the marketing mix, exhibitors put up with the intrinsic costs, challenges, schedule disruptions, and sore feet.  With the […]
November 2, 2020

Safely Enter The Tradeshow “Bubble”

As of this writing many Owners, Organizers and Producers of Tradeshows are making tough decisions about upcoming events in the first quarter of 2021: Do we […]
October 6, 2020

Still Feeling the 2020 Corona-Blues?

While everyone has had a different experience and reaction to the non-stop insanity of 2020, I think many of us still feel stuck in the fog. […]
September 30, 2020

The Forgotten Industry

Media coverage on how Covid-19 has affected restaurants, Main Street small businesses, airlines and anything that falls under hospitality. But what about us? The Tradeshow and […]
September 22, 2020


Princeton researchers found that “people decide on your trustworthiness in a tenth of a second.” The US Chamber of Commerce Institute shared: §  55 percent of […]
September 3, 2020

9 Ways for Your Business to Differentiate in Today’s Environment

9 Ways for Your Business to Differentiate in Today’s Environment “An idea without a plan is called a wish. Don’t wish for results.” As I see it, […]
August 27, 2020

Is It Safe to Make Lemonade From Lemons Yet?

Every year, a series of lemonade stands pop up near me on Make Believe Road. Large groups of cute, competent kids become gainfully employed and proudly contribute […]
July 16, 2020

The History of Trade Shows

June 24, 2020

Safety & Trade Shows