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May 11, 2021
It’s been a while for many experienced trade show managers since they’ve had to work on a show. Many companies have either cut, shifted, downsized, or reassigned […]
February 9, 2021
“This place is a zoo,” was spoken by the alligator in his typical New York accent. As a youngster this was the start of a TV spot […]
December 17, 2020
In this third installment of taking a Bubble Mentality to safely returning to trade shows and events we want to look at the impact to a […]
November 11, 2020
Because tradeshows are so effective and efficient in the marketing mix, exhibitors put up with the intrinsic costs, challenges, schedule disruptions, and sore feet. With the […]
October 6, 2020
While everyone has had a different experience and reaction to the non-stop insanity of 2020, I think many of us still feel stuck in the fog. […]
September 30, 2020
Media coverage on how Covid-19 has affected restaurants, Main Street small businesses, airlines and anything that falls under hospitality. But what about us? The Tradeshow and […]
September 22, 2020
Princeton researchers found that “people decide on your trustworthiness in a tenth of a second.” The US Chamber of Commerce Institute shared: § 55 percent of […]
September 3, 2020
9 Ways for Your Business to Differentiate in Today’s Environment “An idea without a plan is called a wish. Don’t wish for results.” As I see it, […]