May 11, 2021

5 Reasons to Plan Now

It’s been a while for many experienced trade show managers since they’ve had to work on a show. Many companies have either cut, shifted, downsized, or reassigned […]
February 9, 2021

Sometimes it’s a Zoo

“This place is a zoo,” was spoken by the alligator in his typical New York accent. As a youngster this was the start of a TV spot […]
January 6, 2021

An Open Letter

December 17, 2020

The Tradeshow “Bubble” – Part Three

In this third installment of taking a Bubble Mentality to safely returning to trade shows and events we want to look at the impact to a […]
November 11, 2020

Entering The Tradeshow “Bubble” – Part Two

Because tradeshows are so effective and efficient in the marketing mix, exhibitors put up with the intrinsic costs, challenges, schedule disruptions, and sore feet.  With the […]
October 6, 2020

Still Feeling the 2020 Corona-Blues?

While everyone has had a different experience and reaction to the non-stop insanity of 2020, I think many of us still feel stuck in the fog. […]
September 30, 2020

The Forgotten Industry

Media coverage on how Covid-19 has affected restaurants, Main Street small businesses, airlines and anything that falls under hospitality. But what about us? The Tradeshow and […]
September 22, 2020


Princeton researchers found that “people decide on your trustworthiness in a tenth of a second.” The US Chamber of Commerce Institute shared: §  55 percent of […]
September 3, 2020

9 Ways for Your Business to Differentiate in Today’s Environment

9 Ways for Your Business to Differentiate in Today’s Environment “An idea without a plan is called a wish. Don’t wish for results.” As I see it, […]