There I was, pondering what topic should be addressed in this week’s Blog when for inspiration I turned to Exhibitor Magazine. Specifically, the issue I browsed contained their “Find It Marketplace.” This segment provided me the opportunity to skim through a compilation of most vendors serving the trade show exhibit market. I was met with, and depressed by, the Sea of Sameness!
I jumped to the magazine’s editorial page where, as usual, Travis Stanton provided astute commentary. It seems he and the editorial board had been conducting research across the spectrum of exhibit producers and turned up a similar Sea of Sameness (my words, not his).
If there is one thing to take away from this blog post it is the reminder that the number one job of a trade show exhibit is to get you noticed on the show floor! Whatever your exhibiting goals include, nothing happens until you get seen.
So, why is there a feeling that designs started to look so similar and often fail to stand out? Here are five things that come to my mind:
Big booth or small, job #1 is to get noticed. Its easier to be seen as being outstanding if first you stand out.