Thank you for reviewing the information below regarding Skyline Exhibits & Design’s Coronavirus related activities. Since our initial communication, the core SED value of “taking care of the customer” has kept our team extremely engaged in this fluid and unprecedented business climate. The nationwide plans for, and usage of, terms such as “self-isolation,” “separation” and “social distancing” remind us that the marketing strength inherent in our “face-to-face” industry is also an essential part of our daily lives.
Obviously, the small percentage of B2C and B2B trade shows that initially delayed or cancelled has grown to a majority of March and April events. Be sure to check your events’ status with the show producer and not assume anything. We are also getting numerous notifications of new, rescheduled dates for some shows that have postponed.
For many clients, the Skyline Team has already addressed many of these actionable items. However, for our customers where our work has been to provide exhibit products only (and not services) we encourage you to consider these actions:
Of course, the need for brand awareness and market share remains a priority for many businesses. Although the exact timing as to when “normal” re-emerges is a mystery, we encourage you to:
Shows are most definitely not going away. As it has always been, our ongoing commitment is that we will have you SHOW READY for the next event – regardless of when it happens.
Wishing you the best,
Steven O. Hoffman